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About
My name is Abigail Andaya
My background is the wrong way round, and that is the point.
Most people in this field come to business from technology. I came to technology from running a business.
I studied computer technology and finished an associate degree in 2013. Family finances meant I could not continue to a bachelor's, so I went to work. I started as a data encoder, moved into billing and collections, and took my first international remote role with a client in Utah in 2015.
From 2016 to 2023 I ran a family boarding house business in Olongapo City. All of it. Income and disbursement, legal documents and business permits, marketing, and every conversation with tenants and officials.
In November 2023 I moved into digital systems work, starting with a coaching and publishing client in the United States. That engagement began as a few website layout fixes and grew into course builds, email automation, publishing support, and backend troubleshooting. Almost every engagement since has followed the same shape.
Seven years of running the whole thing, including the money, is why I build systems rather than just operate them. It is also why clients tend to hand me the parts of the business they cannot afford to have break.
My Personal Core Values:
The foundation of my work is built on a set of core values that guide every decision and interaction, both professionally and personally:
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Integrity: I believe in honesty, transparency, and maintaining trust in all my professional and personal interactions.
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Excellence: I am committed to delivering high-quality work and continuously improving my skills.
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Accountability: I take full responsibility for my tasks and always strive to meet or exceed expectations.
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Adaptability: I embrace change, learn quickly, and adjust to new challenges with a problem-solving mindset.
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Collaboration: I value teamwork, clear communication, and supporting those around me to achieve shared goals.
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Efficiency: I prioritise organisation, time management, and streamlining processes to maximize productivity.
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Empathy: I approach every interaction with understanding and respect, ensuring meaningful and positive relationships.
Where I go deep: Kajabi
Also work in regularly: Squarespace, Wix, Mailchimp, Canva, GoDaddy, Google Workspace, Trello, Circle.so, Calendly
Publishing: Amazon KDP, Calibre, Microsoft Word to print-ready standard